Netflix is planning to increase its subscription price for users in 2025

Without further ado, many parts of the world are being notified that their Netflix subscription prices have increased. I understand. 

Just when our homes were getting used to Netflix’s way of streaming shows, along comes this new trial! You feel perfectly relaxed on the sofa, but someone has changed your soft blanket with a gritty old carpet. 

Things had started to look up for me after I settled my family’s home, but this development comes along now!

Netflix is raising its prices again for customers all over the globe at the beginning of 2025. Netflix has confirmed this strategy themselves, making it a genuine fact. Therefore, if checking your bank statements is on your list, you’re doing the right thing. We’ll explain the reasoning, give you an idea of what’s changed, and discuss what it makes different for you.

1. Why did Netflix increase its prices? The Billion-Dollar Issue

For a long time, Netflix focused on expanding its subscriber base rather than anything else. With the market for streaming growing and competition increasing (thanks to Disney+, Max, Prime Video, and others), the emphasis changed. 

Now, streaming platforms need to focus on profits and giving greater value to those who pay.

There are several factors that Netflix assigns to these price hikes.

Having to drink water all the time was a bit annoying to me at first, though Netflix is constantly releasing new content that’s impressive.

Exciting new content is made possible as Netflix pours billions into both big-name movies and series like those from Squid Game, Wednesday, and the upcoming WWE and NFL partnership.

Since television productions are expensive, someone has to cover the costs.

More Than Information: Alongside offering shows and movies, Netflix has focused on making the platform better and introduced ad-supported plans and games. 

They explain that these improvements are worthwhile since they add to the subscription’s benefits.

Once Netflix enforced stricter limits on password sharing, many people signed up, which helped increase the number of new members. 

With more committed subscribers, Netflix feels justified in raising prices due to the added benefits.

Operating costs and inflation affect Netflix in the same way they do most other companies. Having to hire people and maintain IT systems today is more expensive than it used to be.

Put simply, Netflix is arguing that by giving you more content, they need to charge you more.

After the Zoom disaster in 2020, my cat decided that my office chair is his throne, and he agrees with me that quality doesn’t come cheap.

2. What Are the New Prices According to the Numbers Game?

Prices are going up differently in different regions and plans, yet everyone can see the trend: up, up, and up! For new members, the changes happen right away, and for existing members, they take effect in the next billing period.

We’ll explore the established changes in important markets, as most of them took effect in late 2024 or early 2025.

Price While the Empire Stood (Confirmation Needed) Price as seen on US Store Variation from Old Price: Important Changes or Observations

Still, the first time this tier of Google One changed prices was when ads arrived.

subscription outside the household (available on Standard and Premium plans).

Important Considerations:

Impact Worldwide: Like all other increases in the past, the price hikes usually start in the US, Canada, Argentina, and Portugal but come to cover many more regions as time goes on.

Earlier this year, New Zealand witnessed steep rises in COVID cases in early April.

In markets such as India, since prices were already low, Netflix customizes its pricing strategies, and these price inflations have not affected them yet. 

To get the absolute price, always refer to your Netflix account.

Users should note that last year, Netflix replaced its ad-free Basic plan with either its ad-supported Basic or more expensive Standard and Premium options in many countries.

It was also a technique to encourage subscribers to choose more valuable membership plans.

3. Why Now? The Best Moment to Take a Hike

Raising prices at that specific time was not a chance decision. During the Q4 2024 earnings calls, Netflix confirmed the new features after setting records for their excellent performance.

Adding Subscribers: The business added almost 19 million subscribers during Q4, reaching a total of over 300 million around the world. Because of the success of their new household-sharing rules, Netflix had more influence.

With more subscribers coming in, Netflix expected their revenue in 2025 to fall between $43.5 billion and $44.5 billion.

Sarandos advised that Netflix should have everything ready to prove the worth of any planned price increase. Apparently, they believed they could handle the challenge.

Netflix’s leadership maintains that their prices are still reasonable compared to those of other streaming services due to the wide selection of new and old shows.

4. This Affects You: Making the Right Decisions

So, if your Netflix bill is getting costly, how can you continue as a loyal subscriber? There are a few points you should keep in mind:

Watch How You Are Watching: Are you subscribed to the Premium plan while primarily using the app on your phone? Do you care about the presence of ads?

Ad-Supported Tier: Out of all the plans, the ad-supported option is the lowest in cost. If some breaks won’t bother you, you may enjoy saving on your TV bill with the streaming channels. In the specified regions, over half of sign-ups went for the ‘Deluxe’ offer in Q4 2024, which is evidence of its popularity.

If you own a 4K TV and a few people watch using the app at the same time, it may still be worth paying for Premium. Yet, if your game doesn’t match that one, you could save money by switching to Standard.

If you are currently sharing a household account with someone who finds the rules too strict, please suggest that they transfer their profile. 

They can simply switch their viewing information and suggestions when upgrading to a new, paid account or Extra Member spot on the plan.

You may want to check your subscriptions: Let’s face it, your to-do list is overwhelming, and spending money on all these subscription services can be quite troublesome. 

A rise in prices might be just what you need to perform a streaming audit.

Take some time to write down every single subscription you have. It could be unexpected for you.

5. Consider what you usually watch every time.

Swap between products: Nowadays, many users change services from time to time. 

Watch everything on Netflix for a month, cancel and switch to a different service, but sign back up whenever you wish to see new content . That’s an easy way to cut your spending over the course of a year.

If you are looking for free entertainment, you could use Tubi, Pluto TV, or Freevee. While they might not have all the latest titles, they have a wide selection of movies.

The advantage of a strategy lies in recognizing its considerations.

Make use of Ad-Supported; it still provides you with access to plenty of movies at a lower price. Ads are present, and the video quality is typically high definition.

If you’re happy watching HD and only one stream at once, consider downgrading your plan.

You might be limited to one streamer at a time and not be able to choose high resolutions.

A valid way to add new users—it’s easy for them and remains a seamless process.

Every member requires additional money each month; too many members aren’t allowed.

When considering Netflix subscription changes: Ad-Supported saves money but has ads. Downgrading cuts costs if you don’t need premium features. Adding Extra Members allows legitimate sharing for a fee.

Rotating Subscriptions saves significantly by only paying for active services. Profile Transfer moves viewing history to a new account seamlessly.

We can sum up by noting how entertainment is changing costs.

Currently, streaming services are more expensive than they were in the past. 

As costs increase, the competition grows, and companies try to earn as much as possible, price hikes are happening in the industry again (similarly, Disney+, Max, and Hulu have increased their prices).

Though paying more is not enjoyable, Netflix believes its great content and investments will maintain their subscribers’ interest.

Only you can decide if the value that is being promoted appeals to you. Because the price is going up, take some time to determine if the service is still worth what you pay.

At some point, your future self will be grateful for taking care of the matter now. Enjoy the movies or shows, whichever category you decide on.